RESTON, Va., June 3, 2011 -- /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share.
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OEM Market Share
For the three month average period ending in April, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, followed by LG with 20.9 percent share and Motorola with 15.6 percent share. Apple jumped to the #4 position with 8.3 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 8.2 percent share.
Smartphone Platform Market Share
74.6 million people in the U.S. owned smartphones during the three months ending in April 2011, up 13 percent from the three-month period ending in January 2011. Google Android ranked as the top operating system with 36.4 percent of U.S. smartphone subscribers, up 5.2 percentage points. Apple also gained share, capturing the #2 position with 26.0 percent of the smartphone market. RIM ranked third with 25.7 percent share, followed by Microsoft (6.7 percent) and Palm (2.6 percent).
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OEM Market Share
For the three month average period ending in April, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, followed by LG with 20.9 percent share and Motorola with 15.6 percent share. Apple jumped to the #4 position with 8.3 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 8.2 percent share.
| Top Mobile OEMs 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens | ||||
| Share (%) of Mobile Subscribers | ||||
| Jan-11 | Apr-11 | Point Change | ||
| Total Mobile Subscribers | 100.0% | 100.0% | N/A | |
| Samsung | 24.9% | 24.5% | -0.4 | |
| LG | 20.8% | 20.9% | 0.1 | |
| Motorola | 16.5% | 15.6% | -0.9 | |
| Apple | 7.0% | 8.3% | 1.3 | |
| RIM | 8.6% | 8.2% | -0.4 | |
74.6 million people in the U.S. owned smartphones during the three months ending in April 2011, up 13 percent from the three-month period ending in January 2011. Google Android ranked as the top operating system with 36.4 percent of U.S. smartphone subscribers, up 5.2 percentage points. Apple also gained share, capturing the #2 position with 26.0 percent of the smartphone market. RIM ranked third with 25.7 percent share, followed by Microsoft (6.7 percent) and Palm (2.6 percent).
| Top Smartphone Platforms 3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens | ||||
| Share (%) of Smartphone Subscribers | ||||
| Jan-11 | Apr-11 | Point Chan | ||
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