Our inline contextual advertising system allows you to bid on relevant keywords and utilizes a CPC (cost per click) model. If a page the user is viewing contains those keywords, that text has the potential to be a clickable link (which would link to your site). Like the banner ads, the system will charge you the minimum amount needed to retain your bid placement. For example, if you bid $2.00 for a click and the next highest bidder bid $0.50 for a click, you would be charged $0.51 for the click.
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