possible to establish a fixed scale).
Remember, Google Trends shows users’ propensity to search for a certain topic on Google on a relative basis. For example, just because a particular region isn’t on the Top Regions list for the term “haircut” doesn’t necessarily mean that people there have decided to stage a mass rebellion against society’s conventions. It could be that people in that region might not use Google to find a barber, use a different term when doing their searches, or simply search for so many other topics unrelated to haircuts, that searches for “haircut” comprise a small portion of the search volume from that region as compared to other regions.
8. Is the News reference volume graph scaled?
No. The graph is for illustrative purposes, and simply shows you the number of times your topic appeared in Google News stories.9. Is the data normalized?
All results from Google Trends are normalized, which means that we’ve divided the sets of data by a common variable to cancel out the variable’s effect on the data and allow the underlying characteristics of the data sets to be compared. If we didn’t normalize the results, and instead displayed the absolute rankings of cities, they wouldn’t be all that interesting – a densely populated area like New York City would be the top city for many results simply because there are lots of searches from that area.Remember, Google Trends shows users’ propensity to search for a certain topic on Google on a relative basis. For example, just because a particular region isn’t on the Top Regions list for the term “haircut” doesn’t necessarily mean that people there have decided to stage a mass rebellion against society’s conventions. It could be that people in that region might not use Google to find a barber, use a different term when doing their searches, or simply search for so many other topics unrelated to haircuts, that searches for “haircut” comprise a small portion of the search volume from that region as compared to other regions.
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