When comparing two or more search terms, I sometimes see results with all zeros. Why?

12. When comparing two or more search terms, I sometimes see results with all zeros. Why?

If you see all zeros for one of your search terms, it could be that the term doesn’t have enough search volume to be reflected on a graph. It’s also possible that the term’s search volume is insignificant compared to the other terms you’ve entered. In those cases, the system will automatically rank your results by whichever term has greater search volume.

13. Is there a way to adjust how the terms are ranked and scaled?

Yes. Use the drop-down menu underneath the graph to change the search term by which all the data will be ranked and scaled (to 1.0). If you have more than one search term, the other terms will be ranked to the first one you’ve